The article discusses the importance of brand standards in website design, including the role they play in creating a cohesive visual identity and establishing brand recognition.
Brand standards are an essential component of website design as they ensure consistency and uniformity across all branding efforts. A well-defined set of brand standards provides guidelines for how a company's brand should be represented visually and verbally. Below are a few of the essential brand components necessary for website development.
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Logo placement: The logo is a key visual element of any brand, and its placement on the website can have a big impact on the user's perception of the brand. The logo should be prominently displayed on the website, ideally in the top left corner of the homepage.
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Color scheme: The colors used in the website design should reflect the brand's color palette. This can include the background color, text color, and accent colors used for buttons, links, and other interactive elements.
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Typography: The font used in the website design should also be consistent with the brand's typography. This can include the choice of font family, font size, and font weight.
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Imagery: The images used on the website should be consistent with the brand's visual style. This can include the choice of photography or illustrations, as well as the color palette and overall tone of the images.
If a client does not have established brand standards, BS LLC can work with them to develop brand guidelines that will inform the design of their website. This process will involve creating a brand style guide, which typically includes a logo, color palette, typography, and other visual elements that will be used consistently across all marketing materials.
It's important to note that developing brand standards is a separate task from website design and will likely require a change of scope of work. However, having brand standards in place will provide a clear direction for website design, ensuring that the website accurately reflects the client's brand and effectively communicates its message to its target audience.
When it comes to website design, adhering to established brand standards ensures consistency and helps to build brand recognition and trust with website visitors. It also ensures that the website design is aligned with the client's overall brand message and goals. By developing and adhering to a set of brand standards, clients can ensure that their website design is not only visually appealing but also an effective representation of their brand.