The collateral production process involves understanding client needs, defining scope, designing and finalizing collateral, printing, delivering, and evaluating while considering value engineering opportunities.
Print collateral is an essential part of a company's marketing efforts. It includes any printed materials to promote a product or service, such as brochures, flyers, business cards, and posters. When it comes to producing print collateral, many businesses rely on agency expertise to help them achieve their marketing goals. In this article, we'll take a closer look at the print collateral production process.
Step 1: Understanding your's Needs
The first step in producing effective print collateral is understanding your's needs. We take time to get your needs through a Discovery Process. This can inlcude defining the target audience, and marketing goals and more. This information will help us create a design that speaks dazzles both you and your.
Step 2: Defining the scope of the project
Once we have a good understanding of your needs, it's time to define the scope of the project. This includes determining the types of print collateral that will be produced, the quantity needed, and the timeline for completion. Additionally, we provide your with a detailed estimate of the cost of the project.
Step 3: Designing the Collateral
With the scope of the project defined, we can begin the design process. This typically involves creating a few design concepts that are presented to you for feedback. you will have the opportunity to review the designs and provide feedback, which we will use to refine the chosen design until it meets your's vision.
Step 4: Copywriting and Editing
Once the design has been approved, it's time to create the copy for the print collateral. This includes headlines, body copy, and any other text appearing on the collateral. We may have a copywriter on staff to create the content or work with your's copywriter. Editing is also a critical step to ensure that the copy is error-free and meets your's brand guidelines.
Step 5: Finalizing the design
With the copy finalized, we can finalize the design of the print collateral. This includes incorporating the copy into the design, selecting the appropriate images, and ensuring that the design meets your's brand and objective specifications. Once the design is complete, we will provide your with proof to review before printing.
Step 6: Value Engineering
Value engineering is a process used to identify cost-saving opportunities without compromising the quality of the print collateral. This process can help clients save money on their print collateral production while still achieving their marketing goals.
During the value engineering process, the agency will review the print collateral design, materials, and production methods to identify areas where cost savings can be achieved. For example, the agency may suggest using a lower-cost paper stock or reducing the number of pages in a brochure to save on printing costs. The agency may also suggest alternative production methods that can reduce the overall cost of the project.
It's important to note that value engineering should not compromise the quality of the print collateral. The agency should always ensure that the design and quality of the print collateral meet the client's marketing goals and brand standards. In some cases, we may recommend spending more on certain aspects of the print collateral, such as using a higher-quality paper stock or adding special finishes, to enhance the overall impact of the materials.
Value engineering is an important part of the print collateral production process because it allows clients to achieve their marketing goals while staying within their budget. By working with an agency that understands the value engineering process, you can feel confident that you are getting the most out of your print collateral production budget.
Step 7: Printing and Delivery
Once you approve the proof, we can proceed with printing the collateral. we will work with a printer to ensure that the materials are printed to the highest quality standards. We will also handle the delivery of the print collateral to you, either by shipping the materials directly to your or delivering them in person.
Step 7: Evaluation
After the print collateral has been delivered, we should evaluate the project's success. This includes tracking the response to the print collateral, measuring its impact on your's marketing efforts, and determining if any changes need to be made for future projects.