Building a strong brand identity starts with understanding the building blocks
Ever wonder what makes Mickey Mouse instantly recognizable, or why the mere swoosh of a certain sportswear brand makes you think "Just do it"? That's the power of brand assets, the building blocks of your company's unique identity.
Think of it like this: if your brand is a house, then your brand assets are the bricks, mortar, and that fancy doorknob that everyone loves. They're the visual elements that people come to associate with your company, and they all work together to tell your brand story.
Here's the thing: When we start working with a new client, we might be tempted to shout, "Let's brainstorm some genius ideas from scratch!" But hold your horses (or should we say, unicorns?). Before we unleash our creative magic, we need to take a peek at your existing brand assets.
Why? Because these assets are a goldmine of information about your brand's personality. They tell us what colors you favor, what kind of vibe you're going for (serious and sophisticated, or playful and funky?), and even what fonts you typically use. It's like having a blueprint for your brand, and it saves us all a lot of time (and maybe a few artistic disagreements).
So, what exactly are these brand assets we're looking for? Here's a quick rundown:
- Logo: Your company's iconic symbol, the visual shorthand that screams "That's them!"
- Color Palette: The specific colors you use to create a consistent look and feel.
- Typography: The fonts you choose to represent your brand voice (think playful script vs. bold, no-nonsense block letters).
- Imagery: The types of photos and illustrations you typically use (think sleek product shots or whimsical hand-drawn characters).
By understanding your existing brand assets, we can ensure that any new designs we create seamlessly integrate into your brand identity. It's like adding a shiny new extension to your house – it should complement the existing architecture, not look like a UFO crash-landed in your backyard.
So, the next time we ask you for your brand assets, don't be alarmed. Think of it as us getting to know your brand better, so we can create something truly special, together. And who knows, maybe your brand assets will even inspire us to design that truly unique doorknob for your brand house.