How to determine and structure future website goals
Websites can be powerful tools that help save your time, attract new customers, promote your business, funnel talent, and more. Before you get started with a new website, it's important to align to what you want your website to achieve.- Define the target audience: The first step in establishing goals for a website is to understand who the website is being created for. This will help you determine what the main goals of the website should be.
- Identify the key objectives: Once you have a clear understanding of the target audience, the next step is to identify the key objectives of the website. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).
- Determine the target actions: In addition to overall objectives, it's also helpful to identify specific actions that you want visitors to take on the website. This could include making a purchase, signing up for a newsletter, or filling out a form.
- Set measurable goals: To determine the success of the website, it's important to set measurable goals. These could include metrics such as website traffic, conversion rate, and time spent on the website.
- Determine the target metrics: In addition to overall goals, it's also helpful to identify specific metrics that will be used to measure the success of the website. These could include metrics such as page views, bounce rate, and conversion rate.
By establishing clear goals and metrics, you can better understand the needs and preferences of your target audience and ensure that the website is meeting its objectives.